AXA Assistance is stepping up its digital transformation

AXA Assistance is stepping up its digital transformation and confirming its position as a key international player, achieving 10% growth and revenues of close to 1.3 billion euros in 2014

AXA Assistance is constantly innovates to enhance support for increasingly mobile, connected customers in two key domains: well-being at home, and mobility.

Well-being at home:

  • AXA Assistance is laying the groundwork for developing home and personal protection services that use connected objects (monitoring, assistance in confirming well-being, etc.).
  • AXA Assistance is a key Health market player, delivering innovative offerings with support from a high-performance international medical network: a Remote Medical Consultation offering will soon be launched in France and the USA, and the Second Medical Opinion product is already available in France, the Gulf region and Asia.


  • AXA Assistance is developing its Travel business, deploying its international E-commerce sites and global Concierge service offering, launching MyTravelSpace (a digital platform that provides travellers with advice before, during and after a journey) and integrating assistance services into a variety of applications, like the SKI 360 App.
  • In the Auto domain, AXA Assistance is supporting societal trends and has already signed partnerships with key car-sharing players. Further innovations include a quote assistance offering to support drivers after a breakdown, giving them the best possible repair management advice.


AXA Assistance is further enhancing its customer-focus with a new organisation that places the priorities of end customers at the heart of its strategy. In practice, this means:

  • Deploying three international partnership divisions: travel and financial institutions; health & life; utilities, telecommunications, motor, P&C Insurers.
  • Creating a Digital and Services division that combines digital transformation, IT, international Operations and non-medical networks teams.


Lastly, AXA Assistance announced 10% growth in 2014, with revenues of 1.271 billion euros and a 13% increase in operating income.

AXA Assistance achieved a 34% increase in revenues in new business and a 66% increase in revenues from on-line sales (E-commerce).

It increased its revenues by 9% on mature markets:
Canada: +22%; Spain: +18%; Greece +27%; Japan: +21%; and Italy: +17%.

It increased its revenues by 19% on high-potential markets:
China: +82%; Morocco: +36%; Mexico: +13%; and Turkey: +32%.


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