The AXA Group:
Creation of the small provincial insurance company - Ancienne Mutuelle - in Normandy (France).
Claude Bébéar takes on the director function at Ancienne Mutuelle. As a result of good decisions, the company grew rapidly, being successively renamed Ancienne Mutuelle Réassurance (1977) and Mutuelles Unies (1978).
The group changes its name, the choice being guided by three criteria.
- The Group needed a short and snappy name that would convey its vitality.
- The name had to begin with an A, to ensure that the group would be at or near the top of all alphabetical lists and directories
- The name had to be pronounced in the same way in every language, consistent with the group's desire for international reach.
The resulting short list of three names Argos, AXA and Elan was then submitted informally to selected employees. And that’s how the name AXA came to be!
Henri de Castries is appointed Chairman of the AXA Management Board, succeeding Claude Bébéar, who is appointed Chairman of the Supervisory Board.
Henri de Castries launches Ambition 2012.The Group sets an ambitious objective : become the preferred company in its industry by 2012.à
AXA Assistance:
AXA Assistance is thus created from the merger of several assistance companies, all recognised and valued for their expertise in providing assistance:
- SFA, historic assistance provider of the AXA Group
- UAP Assistance, one of the most important platforms for assistance in France
- GESA, a global assistance network, of Spanish origin
AXA Assistance Canada:
AXA Assistance Canada is created in Montreal
Our company has seen a tenfold increase in size.
The Telesales department is created.
Building on its robust growth, AXA Assistance Canada expands its operating platform by some 300%.
Initially dedicated to Business to Business (B2B) aspect, our activities now include the Business to Consumer (B2C) aspect, made possible by VENGO roadside assistance products. Vengo's tailored-made solutions are adaptable to all customers' profiles and enable them to pay only for the options they choose. The customer can therefore delimit not only the number of services he wants to have on an annual basis, but also the towing distance, the geographic coverage and the number of vehicles covered.
